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Book Marketing 101 for Fiction: How to Build Book Buzz
Welcome
Welcome to Book Marketing 101!
Module 1: Announcing Your Book
LESSON: HOW TO FIND TIME FOR BOOK PROMOTION
LESSON: ELEMENTS OF A GREAT MARKETING PLAN, PART 1
LESSON: WHY YOU NEED TO COLLECT E-MAIL ADDRESSES (AND HOW TO START DOING IT)
LESSON: HOW TO ANNOUNCE YOUR BOOK WITH AN E-MAIL BLAST
LESSON: HOW TO GET BOOK REVIEWS
10 QUESTIONS WITH SANDRA POIRIER SMITH, CEO, SMITH PUBLICITY
Q&A WITH GAIL JORDAN, FORMER DIRECTOR OF PUBLIC RELATIONS, LULU.COM
LESSON: WHAT DO YOU NEED IN THE LAUNCH PRESS KIT FOR YOUR BOOK?
LESSON: WRITING YOUR BOOK ANNOUNCEMENT PRESS RELEASE
HOMEWORK PART 1: FIRST HALF OF MARKETING PLAN
HOMEWORK PART 2: WRITE YOUR BOOK ANNOUNCEMENT PRESS RELEASE
Module 2: Promoting Your Book Online
LESSON: CREATING BUZZ ONLINE
WEBSITE Q&A WITH ANN LEEDOM, FOUNDER, NET CONNECT PUBLICITY
LESSON: HOW TO PLAN YOUR VIRTUAL BOOK TOUR
LESSON: ROCKING IT ON AMAZON
LESSON: SOCIAL NETWORKING FOR AUTHORS: 9 STEPS TO SUCCESS
BEYOND BOOK TRAILERS: WHY VIDEO IS IMPORTANT
LESSON: PINTEREST FOR AUTHORS
LESSON: 5 WAYS TO USE INSTAGRAM FOR BOOK PROMOTION
BOOK-SPECIFIC SOCIAL NETWORKS FOR AUTHORS AND A FEW TIPS FOR GOODREADS
HOMEWORK PART 1: YOUR SOCIAL NETWORK
HOMEWORK PART 2: WHAT SITES WILL YOU VISIT ON YOUR VIRTUAL BOOK TOUR?
Module 3: Working with the Press
LESSON: WHAT’S YOUR HOOK? FIND THE HIDDEN NEWS PEGS IN YOUR NOVEL
LESSON: WRITING PRESS RELEASES THAT GET RESULTS
LESSON: WRITING A TIP SHEET
A TIP SHEET IN ACTION
LESSON: HOW TO DISTRIBUTE A PRESS RELEASE
LESSON: PITCHING YOURSELF AS AN ARTICLE SOURCE
CONSIDER THIS . . . WHEN DEALING WITH THE MEDIA
9 QUESTIONS WITH RICK FRISHMAN, FOUNDER, PLANNED TV ARTS/MEDIA CONNECT
7 THINGS YOU NEED TO KNOW ABOUT WORKING WITH A BOOK PUBLICIST
HOMEWORK PART 1: FIND YOUR HIDDEN NEWS PEGS
HOMEWORK PART 2: WRITE A TIP SHEET THAT KEEPS YOUR BOOK IN THE NEWS
Module 4: Using Your Voice to Sell Books
LESSON: USING PUBLIC SPEAKING TO BUILD BUZZ AND SELL BOOKS
LESSON: PODCASTING 101 FOR AUTHORS
LESSON: LET’S GO CLUBBING!
LESSON: RADIO PUBLICITY TIPS FROM GURU ALEX CARROLL
LESSON: HOW TO HANDLE YOURSELF DURING TV INTERVIEWS
33 IDEAS FOR BOOK PROMOTION
TRACK ACTIVITY AND RESULTS
LESSON: ELEMENTS OF A GREAT BOOK MARKETING PLAN, PART 2
HOMEWORK: COMPLETE AND UPDATE YOUR BOOK MARKETING PLAN
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LESSON: CREATING BUZZ ONLINE
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