Book Marketing 101 for Fiction: How to Build Book Buzz

Everything you need to know about marketing your novel.

Learn a pro’s book marketing secrets in a self-paced e-course!

You know that you need to market your novel, but do you know where to begin – and how? Book marketing expert Sandra Beckwith teaches you what you need to know now!

Discover what it takes to get your novel in front of the right readers so you sell more books!

In this self-paced e-course created by a book marketing pro, you’ll learn how to identify your book’s target audience and what tools and tactics to use to reach your readers. Whether you want to rock it on Amazon, snag reader reviews, break into book clubs, or figure out which social network is your best bet, you’ll learn how to do it in this content-packed training program. You will discover what activities are the best for your book – not anyone else’s – and learn how to execute them.

And, the strategies and tactics you will learn in this course apply whether your book has been available for three days, three weeks, three months, or three years.

What will you learn in the 4 course modules?

You will discover how to:

  • Create a book marketing blueprint that makes the most of your available resources
  • Announce your book to the press and other key communities
  • Snag book reviews
  • Rock it on Amazon
  • Use social networking tools and sites to boost book sales
  • Conduct a virtual book tour with bloggers who can help you build buzz quickly
  • Generate media and podcast interviews – print, broadcast, online
  • Capitalize on book clubs
  • Build an author website that supports book sales and other goals
  • And much, much more

In addition, each module contains learning materials for authors who use traditional publishers and those who are self-published. The information, tactics, and tools presented work for e-books and printed books in all genres and categories. You have everything you need to learn, grow, and succeed, regardless of your publishing situation.

(Be sure to click the "down" arrow under Module 2 to see the content for Modules 3 and 4!)

NOTE: Most training is presented in written format.


Here's what authors are saying about this course:

“Sandra Beckwith’s Book Marketing 101 for Fiction is an indispensable tool for the 21st century fiction writer. Whether you’re self-published or traditionally published, the publicity for your work will fall in large part on you. This well-laid out and information-packed course will give you a solid foundation for your book plan. Sandra wants to help, and she has information that is difficult to gather on your own. This generous class will save you time and money, and will help you think strategically about the trajectory of not only your novel, but your career. I can’t recommend this enough!”

- Laraine Herring, author, Ghost Swamp Blues

"After 35 years in science and international journalism, I never thought I'd be publishing my first science fiction novel under my own imprint. But with Sandra Beckwith's remarkable course, I've discovered a step-by-step guide full of smart advice, invaluable links and tactics for creating the promotional 'buzz' most authors only dream of."

- Arielle S Emmett, author, The Logoharp

"I really loved your class and am so excited to have a plan with action steps."

- Jennifer Lawler, author, The Mage of Motor Avenue

“By taking this course, I learned the tricks of promoting a fiction book in a non-fiction marketplace. The class helped me to build a publicity plan to show prospective publishers. If you need the latest advice and ideas on how to promote your work, particularly in using on-line marketing, it’s an excellent class. I thought the amount of information was well worth the fee.”

- Cynthia Rosi, author, The Light Catcher

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Your Instructor


Sandra Beckwith
Sandra Beckwith

Sandra Beckwith is an author and national award-winning former publicist who now teaches authors how to save thousands of dollars by doing their own publicity, promotion, and marketing. You might have seen her on “The Montel Williams Show,” or “CBS This Morning,” or read about her in The New York Times, The Wall Street Journal, or USA Today. Feedspot has ranked her website, Build Book Buzz, as # 7 among thousands of book marketing blogs; it has also been named a top website for authors and writers seven other times.


Course Curriculum


  Welcome
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  Module 1: Announcing Your Book
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  Module 2: Promoting Your Book Online
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 14 days and we will give you a full refund.

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