Welcome
Module 1: Announcing Your Book
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LESSON: HOW TO FIND TIME FOR BOOK PROMOTION
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LESSON: ELEMENTS OF A GREAT BOOK MARKETING PLAN, PART 1
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10 QUESTIONS WITH AL MARTIN, FORMER PUBLICIST, REAL ESTATE/PERSONAL FINANCE AND INVESTING TITLES, DEARBORN TRADE PUBLISHING
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LESSON: WHAT DO YOU NEED IN THE LAUNCH PRESS KIT FOR YOUR BOOK?
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LESSON: WHY YOU NEED TO COLLECT EMAIL ADDRESSES (AND HOW TO START DOING IT)
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LESSON: HOW TO ANNOUNCE YOUR BOOK WITH AN EMAIL BLAST
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LESSON: HOW TO GET BOOK REVIEWS
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Q&A WITH GAIL JORDAN, FORMER DIRECTOR OF PUBLIC RELATIONS, LULU.COM
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LESSON: WRITING YOUR BOOK ANNOUNCEMENT PRESS RELEASE
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HOMEWORK PART 1: FIRST HALF OF BOOK MARKETING PLAN
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HOMEWORK PART 2: WRITE YOUR BOOK ANNOUNCEMENT PRESS RELEASE
Module 2: Working With the Press
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LESSON: WRITING PRESS RELEASES THAT GET RESULTS
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LESSON: WRITING A TIP SHEET
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A TIP SHEET IN ACTION
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LESSON: HOW TO DISTRIBUTE A PRESS RELEASE
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LESSON: PITCHING YOURSELF AS AN ARTICLE OR SEGMENT SOURCE
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CONSIDER THIS . . . WHEN DEALING WITH THE MEDIA
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9 QUESTIONS WITH RICK FRISHMAN, FOUNDER, PLANNED TV ARTS/MEDIA CONNECT
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7 THINGS YOU NEED TO KNOW ABOUT WORKING WITH A BOOK PUBLICIST
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HOMEWORK: WRITE A TIP SHEET THAT KEEPS YOUR BOOK IN THE NEWS
Module 3: Promoting Your Book Online
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LESSON: CREATING BUZZ ONLINE
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LESSON: HOW TO PLAN YOUR VIRTUAL BOOK TOUR
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Q&A WITH ANN LEEDOM, FOUNDER, NET CONNECT PUBLICITY
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LESSON: ROCKING IT ON AMAZON
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LESSON: SOCIAL NETWORKING FOR AUTHORS: GETTING STARTED
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PINTEREST FOR AUTHORS
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LESSON: 5 WAYS TO USE INSTAGRAM FOR BOOK PROMOTION
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BOOK-SPECIFIC SOCIAL NETWORKS FOR AUTHORS AND A FEW TIPS FOR GOODREADS
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LESSON: PLANNING CONTESTS AND GIVEAWAYS
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BEYOND BOOK TRAILERS: WHY VIDEO IS IMPORTANT
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HOMEWORK PART 1: YOUR SOCIAL NETWORK
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HOMEWORK PART 2: WHAT SITES WILL YOU VISIT ON YOUR VIRTUAL BOOK TOUR?
Module 4: Using Your Voice to Sell Books
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LESSON: USING PUBLIC SPEAKING TO BUILD BUZZ AND SELL BOOKS
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10 TIPS FOR SUCCESSFUL PUBLIC SPEAKING
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LESSON: RADIO PUBLICITY TIPS FROM GURU ALEX CARROLL
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LESSON: PODCASTING 101 FOR AUTHORS
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LESSON: HOW TO HANDLE YOURSELF DURING TV INTERVIEWS
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33 IDEAS FOR BOOK PROMOTION
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LESSON: ELEMENTS OF A GREAT BOOK MARKETING PLAN, PART 2
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HOMEWORK: COMPLETE AND UPDATE YOUR BOOK MARKETING PLAN
