You know that you need to market your nonfiction book, but do you know where or how to begin? Let a book marketing expert teach you what you need to know now!

Sell more books and build credibility for your career by making sure the right people discover and buy your book!

In this self-paced e-course created by book marketing coach Sandra Beckwith, you’ll learn how to identify your book’s target audience and determine which tools and tactics to use to reach that audience.

Whether your goal is to get booked on podcasts, secure reader reviews, snag speaking gigs, guest blog, or use YouTube videos effectively, you’ll learn how to do it in this content-packed training program.

You will discover what activities are the best for your book – not anyone else’s – and learn how to execute them.

And, you'll leave the course with a completed book marketing plan you can begin using immediately to attract the kind of attention that sells books.

And, the strategies and tactics you will learn in this course apply whether your book has been available for three days, three weeks, three months, or three years.



What will you learn in the course's

4 in-depth modules?


Let's be honest: Whether you're traditionally or self-published, you're responsible for marketing your book. So no matter what publishing path you've used, you've got to figure out how to get your book title in front of the right readers.

Book Marketing 101 for Nonfiction: How to Build Book Buzz gives you everything you need to know.

You will discover how to:

  • Create a book marketing blueprint that makes the most of your available resources
  • Announce your book to the press and other key communities
  • Snag book reviews
  • Rock it on Amazon
  • Use social networking tools and sites to boost book sales
  • Conduct a virtual book tour with bloggers and podcasters who can help you build buzz quickly
  • Generate media interviews – print, broadcast, online
  • Build an author website that supports book sales and other goals
  • And much, much more

Each module's learning materials are relevant to all nonfiction authors, regardless of their publishing model.

 It applies to e-books and printed books. 

The information, tactics, and tools presented work for all book categories and genres. You have everything you need to learn, grow, and succeed.

Plus, course materials include a bonus copy of Sandra's popular e-book, Get Your Book in the News: How to Write a Book Announcement Press Release, at no extra charge.

NOTE: All training is presented in written format.


Your course fee gets you comprehensive, detailed training that includes: 


  • 4 themed modules (click the arrow under Module 2 to see all 4)
  • 24 written lessons
  • 10 Q&As and other forms of non-lesson content
  • 1 e-book
  • 7 downloadable PDFs that supplement learning
  • 1 Excel file
  • 6 homework assignments



Here's what authors are saying about this course!



“For me, writing my book was the easy part – promoting it was a whole different ball game. Fortunately, Sandra Beckwith is the ideal coach. Her book marketing course offers a perfect mix of practical tools, creative ideas and unfailing encouragement and support to help authors learn to make the most of each and every opportunity to get their books known. I highly recommend it to any author – first time or veteran.”

Dara Chadwick, author, You’d Be So Pretty If…: Teaching Our Daughters to Love Their Bodies – Even When We Don’t Love Our Own

“There is so much information out there about what authors ought to do to promote their books, it can feel overwhelming! Sandra Beckwith’s Build Book Buzz course can help you cut through the noise and figure out what makes sense for you. Sandra’s students learn by doing and benefit from her excellent judgment and in-depth experience. You’ll come out of the course with a do-able promotion plan that fits your skills, resources, and needs.”

Eileen Kennedy-Moore, PhD, author, SMART PARENTING FOR SMART KIDS: Nurturing Your Child’s True Potential and WHAT ABOUT ME? 12 Ways to Get Your Parents’ Attention Without Hitting Your Sister


“This has been fantastic! I am now a follower and a believer. I am very happy – you have me thinking like a marketer.”

Karen McCullough, author, The Seven Women Project: Your Personal Guide to Success in Work, Play and Dress

About Your Instructor, Sandra Beckwith


Sandra Beckwith is an author and national award-winning former publicist who now teaches authors how to save thousands of dollars by doing their own publicity, promotion, and marketing. You might have seen her on “The Montel Williams Show,” or “CBS This Morning,” or read about her in The New York Times, The Wall Street Journal, or USA Today. Feedspot has ranked her website, Build Book Buzz, as # 5 among thousands of book marketing blogs; it has also been named a top website for authors and writers five other times.

Book Marketing 101 for Nonfiction: How to Build Book Buzz Curriculum (use the down arrow to see all 4 modules)



  Welcome
Available in days
days after you enroll
  Module 1: Announcing Your Book
Available in days
days after you enroll
  Module 2: Working With the Press
Available in days
days after you enroll
  Module 3: Promoting Your Book Online
Available in days
days after you enroll
  Module 4: Using Your Voice to Sell Books
Available in days
days after you enroll

What are you waiting for? Enroll now and start learning immediately!

Frequently Asked Questions

When does the course start and finish?

The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

What if I am unhappy with the course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 14 days and we will give you a full refund.