PitchPro: Your Expert Response Toolkit
Maximize your publicity opportunities with our forms and tools!
Imagine what your business would look like if you were constantly featured in the media!
- You’d attract more customers, sell more goods and services, and become more successful.
- You’d have greater authority among your customers and peers.
- Your website would enjoy more traffic.
That builds the type of awareness and credibility that can generate more leads, clients, sales, and income.
The fastest way to get publicity
Getting that potentially life-changing publicity isn’t as hard or time-consuming as pricey publicists and marketing specialists want you to think.
The quickest and easiest way to get publicity is to subscribe to the free services that journalists, TV and radio producers, podcast hosts, and bloggers use to find sources to interview.
These services send subscribers a list of media source requests – “queries” – daily. All you have to do is review them and determine which you’re qualified to respond to.
But it’s important to respond the right way to those you’re a good fit for.
And most authors, experts, small business owners, and others struggle to respond in ways that get them interviewed or quoted.
How do I know about this struggle?
I’m a writer who uses these services constantly to find people to interview for article assignments.
I know firsthand that most people who respond don’t know how to do it effectively.
That means they aren’t getting interviewed and quoted, so they aren’t nearly as successful as they could be.
Don’t miss out on career-boosting media attention!
If you’re one of the countless people who haven’t mastered this process – or if you aren’t even trying to get free publicity this way yet – you’re missing out on valuable exposure that positions you as an authority – the go-to expert on your topic.
When you learn the secrets to responding to media requests, you’ll have the potential to gain:
- More leads
- More clients
- More opportunities
- More sales
- More income
- More press inquiries and more media exposure because publicity begets publicity
I have precisely the help you need to respond effectively: PitchPro: Your Expert Response Toolkit!
Introducing PitchPro: Your Expert Response Toolkit
PitchPro gives you everything you need to find and respond to the media source requests that are your shortest path to publicity and business success.
It’s a collection of tools you can use to discover who and what reporters and others are looking for from information sources … and give them what they need so you have a shot at being quoted.
You get 11 files total. Each toolkit element except the Excel response tracker is a PDF file.
And, every worksheet and template is “fillable” so you can type in them.
Simply copy the file to preserve the original for future use, and start typing! Then copy and paste what you’ve crafted into an email message. Or … print your worksheets and write directly on them.
PitchPro: Your Expert Response Toolkit includes:
- Cheat sheet listing 9 services that journalists use to find sources (PDF)
- Clear, complete instructions on how to use every tool in your toolkit (PDF)
- Worksheet for brainstorming both professional and personal experience topics you’re qualified to discuss (fillable PDF)
- Worksheet for creating key, essential messages to communicate in interviews (fillable PDF)
- Worksheet for crafting the perfect sound bite that all but ensures you’ll be quoted (fillable PDF)
- Examples of actual media requests – queries – with actual responses that snagged interviews, and actual responses that failed (PDF)
- Template for writing your response to queries that you can customize for each situation (fillable PDF)
- Checklist with response must-haves (PDF)
- Cheat sheet listing media response dos and don’ts (PDF)
- Spreadsheet for logging responses and recording results (Excel)
- All PDF files combined into a single “master” file (PDF)
PitchPro: Your Expert Response Toolkit gives you everything you need to respond to media queries quickly, efficiently, and appropriately.
This gives you a competitive advantage with each publicity opportunity … as well as in your industry or niche … when you’re quoted. And it's just $27.
Get started now!
Turnkey approach to responding effectively
Get everything you need to craft a response that gets noticed.
Fillable forms make them easy to use and reuse
Save a copy of the template or worksheet you’re using, then type into it as you work.
Created by a long-time journalist
Your tools are crafted by a long-time writer who uses these services to find the best sources for article assignments.
You get:
- 1 instruction file
- 1 starting point resource
- 2 “best practices” cheat sheets
- 3 worksheets
- 1 template
- 1 examples collection
- 1 Excel file
- 1 all-inclusive file that includes everything but the Excel spreadsheet
Even individuals already using this approach to snagging priceless media attention will discover insights and tools they need in this collection.
Get started now!
How do I know this works?
I'm Sandra Beckwith, an experienced freelance writer, author, and former national award-winning publicist. As a writer, I regularly use these services to find sources for my article assignments.
I’ve seen the good, the bad, and the ugly in the hundreds of responses I’ve received. I can tell in seconds if a response from a potential source in my inbox is a winner … or a waste of everybody’s time.
I’ve spotted patterns. The useless responses all make the same mistakes; the good ones do the same things correctly in ways that make me think, “I need to talk to this person!”
I also use these services as an expert source. In fact, as an author, I sold out three press runs of one of my books thanks to the power of the publicity generated by my responses to media queries. I also use the services as a book marketing coach. (Did you see me quoted in that CNN article?)
That's a long way of saying I know what I'm doing, and I can help you!
"Sandra Beckwith’s PitchPro offers up clear guidance on how to successfully pitch yourself as the expert that news outlets need. With numerous examples, checklists, and fill-in-the-blank templates, she makes it easy for authors to know just the right way to respond to calls for experts. If you’re a person who gets bogged down in getting started, this guide can help you formulate a great pitch, one step at a time. "
- Kris Bordessa, author, Attainable Sustainable: The Lost Art of Self-Reliant Living
"Knowing how to properly respond to journalists to get their attention and trust is key to successful media relations. Just one simple trick from this was a game changer that got me an immediate response from a journalist."
~ Sonia Frontera, attorney, empowerment trainer, and bestselling author
"Sandra Beckwith taught me the best approach to answering queries and practical time-saving steps for replies. As a result, I landed an interview I am excited about that will be published shortly in multiple online journals! Thank you, Sandra!”
~ Louise Carnachan, work relationship specialist and author
"Sandra Beckwith always - and I do mean ALWAYS - delivers the perfect amount of inspiration, instruction, and resources, and makes me feel empowered as an author.”
~ Kate Hanley, podcast host and author
Ready to create business-building attention with publicity?